JTB Communications
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Auxin360 Business Accelerator

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What are your goals for your business in 2011?

Do they involve circling the wagons for another year waiting for things to improve or are they aggressive goals designed to take your business to the next level? If you are ready to grow your business, the Auxin360 Business Accelerator process will provide a systematic structure to meet or exceed your goals.

Reality Engineering

The secret to growing your business as the economy recovers is understanding Reality Engineering.

For most people that business dreams stays just outside of their reach. They try and try but it remains a dream, not reality. There is actually a logical reason why most business owners never live the future they really want.

Every reality…

Every reality, whether it is the future that you want or where you are now, is build on a common formula – the BAR formula. Understand this formula and you take the first step to creating the future that you desire.

Everything starts with beliefs. What we believe determines the actions that we take every day. The actions create the results that we achieve. The results are how we define the reality that we are living.

So, B – Beliefs , drive A – Actions , which create R – Results, that define our reality.


Every reality has its own BAR formula . For example: If you are very successful in one area of your business, it is because you are embracing a specific BAR formula that supports that reality. If you are not successful in another area, it is because the BAR formula that you use (beliefs + actions = results) does not support your goals.

Learn how to develop the beliefs and actions to support the future you desire and it begins to grow in your business. I don’t want to make it sound trite or overly simplistic. It is hard work changing beliefs and changing your business. But, when you do change key beliefs, it creates new actions which get the results that define your new reality.

How we get sidetracked when trying to change

Most of our plans for making change are destined for failure because they break the basic rules of the BAR formula. Here is what I mean. Most people, when they begin making change do one of two things.

  1. Some start doing more of what they have done in the past.  They think that if they can just peddle faster they can get to that future that they want.  This is particularly true of business owners who have experienced success in the past with one way of thinking and acting.  While this helped them get where they are, more of this thinking and acting will not get them to a new level of performance.  Doing more of your current actions will only create more of the current results you are getting.  You might begin moving toward the future, but you will eventually create the old patterns and wind up back where you are.

  1. Others start taking actions in alignment with the future reality but don’t change their beliefs to support these new actions.  As a result, they can’t sustain the new actions and they eventually drift back to the old actions.

Recognize either of those patterns? There is a better way.

Knowing how to change beliefs

The key to accelerating growth in your business is first changing beliefs. It is not as easy as buying a new car, but it is very, very possible to change long held beliefs and create the future that you want. The secret is knowing how to remove the emotional hook that keeps you attached to old beliefs. Just because they helped you achieve your current level of success does not mean that they will help you get to your 2011 goals. Once the emotional hook is removed, the belief no longer holds power over you. You are free to follow a different path and create a new future for your business.

Everything Begins in the Inside

The start of a new future for you and your business begins on the inside. That is why we created Auxin360 Business Accelerator. Auxin360 Business Accelerator is a systematic process to help you build the culture in your business to create the future that you want.

Using the latest in change technology, Auxin360 provides a proven transformational process to help you begin living the future now. By defining clearly the future you want and understanding the BAR formula that supports that future, you will start the journey to exceed all of your goals for 2011 and beyond. But that is only part of the journey.

The most innovative and truly life changing part of the Auxin360 is the method used to find and remove the barriers that keep you from achieving the future you really want. This unique process can help you find, face, and confront even the most difficult and negative beliefs and patterns in your business that hold you back. Finding and changing these beliefs and patterns, regardless of how much they have helped you in the past, is a key for building the future you want.

The Disciplines of Future Success

Once these are removed, then practicing the disciplines of Auxin360 opens the door to grow your business. Building a new future for your business is a very proactive process. It requires intentional action on your part and everyone in your organization. The great thing is that the disciplines for creating lasting change are taught in a very practical way. You can immediately begin applying the Auxin360 disciplines to create dramatic results.

Apply them consistently as a leader and your staff will quickly join you on the journey to success.

Start Now

The Auxin360 Business Accelerator beings a new series in January. In this process we will help you examine every aspect of your business to help you determine the optimum strategy for success in the future. Here are just a few of the things you will learn and apply in this process.

· How to examine what has created your current reality

· How to clearly define the future that you desire

· How to identify the bottlenecks that inhibit your growth

· How to clearly understand your role in the future success of your business

· Understanding the three things you must do different to grow your business

· How to build a work culture that supports your business goals

· How to get everyone on-board to support your business goals

· How to create companywide ownership to achieve your goals

· How to get out of your own way and let your staff take charge

There is a great deal more in this 90 day process that will change your business forever.

How the Auxin360 Business Accelerator Works

The Auxin360 Business Accelerator is a 90 day process designed to create intentional strategies and growth during this 3 month period that will accelerate your business throughout the year and beyond. You will meet each month for a full day to understand and apply the Auxin360 Business Accelerator System in your business. Each month you will leave with action plans to implement during the next 30 days. You will then return for a second full day session where you will receive additional strategies to implement that build on the initial strategies. In the final month you will engrain these strategies, systems, and processes throughout your company to get full engagement of your staff to achieve your key business goals.

For more information about how you and your business can be a part of the Auxin360 Business Accelerator experience, call John Brantley at 706-424-2725 and talk with him personally about this dynamic and powerful process.

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